Category: Fashion

You pick up a cotton kurta, wear it once, and it looks great. Then after a few washes, something feels off. The colour is duller. The fit is a little different. The print does not look as sharp. Most of the time, this happens because of a few small habits that are easy to change.… Continue reading How to Wash and Care for Your Rain & Rainbow Cotton Ethnic Wear So It Lasts?

You know that one kurta set you love… but somehow end up wearing only one way? It happens all the time. You buy something you really like, wear it once for a specific plan, and then it just sits there because you’re not sure how else to style it. And then the next time there’s… Continue reading 5 Stylish Ways to Wear Kurta Sets for Every Occasion

Buying ethnic wear online often feels uncertain, especially when it comes to size. One brand fits perfectly, another feels too tight, and sometimes the same size looks different across styles. This confusion is one of the biggest reasons women hesitate before ordering ethnic wear for women online. At Rain & Rainbow, sizing is designed to remove… Continue reading How Rain & Rainbow Thinks About Fit: Why Our Sizes Are Designed The Way They Are?

Every time a customer says their Rain & Rainbow kurta looks better in person than in the photo, we are not surprised. We know exactly why it happens. We are a Jaipur brand. Our prints come from the same streets and artisan families that have made this city India’s fabric capital for over five centuries.… Continue reading Why Jaipur Prints Are Different: The Craft Behind Rain & Rainbow’s Fabric Choices

Some pieces just work without asking for any help. The a line kurta is one of them. It flatters without clinging, moves without billowing, and looks polished whether you are heading to the office, a family lunch, or a small festive plan. It is the ethnic kurta for women that requires the least thought and… Continue reading A-Line Kurtas for Women: Why Every Wardrobe Needs One?

Cotton kurta sets are the best outfit choice for Indian summers – breathable, stylish, and versatile enough for the office, a festive brunch, or a weekend outing. For summer 2026, straight fit kurta sets and A-line kurta sets in pastels, block prints, and light embroidery are leading the trends. At Asrumo, every set comes with… Continue reading Cotton Kurta Sets for Summer 2026: Your Go-To Style Guide

Walk into any ethnic wear section, open any kurtis online collection, and the options multiply instantly. Straight, A-line, Anarkali, flared, printed, embroidered. It is easy to feel like you need a fashion degree just to pick one. You do not. Kurtis come in a handful of core silhouettes, and once you understand what each one does… Continue reading Types of Kurtis: A Simple Guide to Every Silhouette

You have a kurti you love and jeans you live in. The question that keeps coming up is: does this actually work together or how to style kurti with jeans?  It does. And celebrities like Alia Bhatt, Kiara Advani, and Kriti Sanon have been proving it for years. The kurti-and-jeans combination is the one ethnic… Continue reading How to Style Kurti with Jeans: 10 Outfit Ideas for Every Occasion

India is already in peak summer mode, and that changes the way clothes feel on the body. In a heatwave, people are not only thinking about colour, print, or silhouette. They are thinking about sweat, stickiness, long commutes, skin comfort, and whether an outfit still feels easy after half an hour outside. That is exactly… Continue reading Cotton, Silk, or Rayon? The Science of Choosing Fabrics for the Indian Heatwave

Summer colour trends feel more useful when they also make sense for real weather. In 2026, soft blues and fresh greens are showing up strongly across trend reports, with Vogue India highlighting power blue among the year’s standout shades and other 2026 trend roundups pointing to mint green and muted green tones as key colours to watch. That matters… Continue reading Powder Blues & Mint Greens: 2026’s Hottest Summer Kurta Set Colors