Masaba Gupta has emerged as one of India’s most influential contemporary designers, known for her bold, playful, and unconventional approach to fashion. Her label, House of Masaba celebrates mood-lifting prints, experimental silhouettes, and a modern aesthetic that resonates with the new-age woman.
She has made a name for herself by blending high-fashion sensibilities with wearable designs, creating pieces that are both statement-making and approachable. Masaba’s work reflects her fearless creativity, her love for color and pattern, and her ability to constantly reinvent herself, making her a trendsetter and a beloved figure in the Indian fashion landscape.
Who is Masaba?
Masaba Gupta is a celebrated Indian fashion designer, actress, and entrepreneur who has redefined the boundaries of Indian prêt-à-porter. Born to the legendary cricketer Sir Vivian Richards and acclaimed actress Neena Gupta, she inherits a rich, cross-cultural legacy that deeply influences her creative vision.
She launched her eponymous label, House of Masaba, in 2009 at the young age of 19. Since then, she has become a household name, known not just for her clothes but for her candid personality and business acumen. She is often regarded as the “Queen of Prints” in the Indian fashion industry.
Why Is Everybody Talking About Her
Masaba is constantly in the limelight, and for good reason. She isn’t just a designer; she has become a cultural icon who has mastered the art of staying relevant. Her semi-autobiographical Netflix series, Masaba Masaba, brought her personal and professional life into the living rooms of millions, showcasing her struggles, successes, and witty personality with refreshing honesty.
Netflix Stardom: The show marked Masaba’s acting debut, allowing audiences to see her beyond the runway. By blending her personal journey with her professional challenges, the series connected with viewers from all walks of life, giving her recognition beyond the fashion elite.
Brand Collaborations: Masaba has teamed up with several high-profile brands across categories, from beauty products and skincare lines to jewelry, accessories, and tech collaborations. These partnerships not only expand her creative reach but also keep her brand constantly in the public eye, appealing to a younger, trend-conscious audience while reinforcing her signature style and playful aesthetic.
Social Media Presence: Masaba maintains a strong social media presence, with millions of followers on Instagram, Twitter, and Facebook. Her platforms are a mix of behind-the-scenes glimpses, personal anecdotes, and bold style statements, making her accessible to fans and followers worldwide and keeping her at the forefront of contemporary fashion conversations.
Inside Her Creative World
The most defining characteristic of a Masaba creation is the print. She steers clear of traditional, intricate embroidery and instead champions quirky, pop-art-inspired motifs. Her visual language is distinct, youthful, and instantly recognizable, making her pieces stand out in a crowded fashion landscape.
Quirky Motifs
Masaba is known for her playful, unconventional prints that tell a story. Iconic motifs include cows, cameras, lipsticks, and even Tamil script. These whimsical designs add humor and personality to every outfit, appealing to women who want to express themselves through fashion.
Fusion Silhouettes
Masaba loves to experiment with form and structure. Her creations often blend traditional Indian drapes with contemporary Western cuts. Signature pieces include dhoti sarees, cape sets, asymmetric tunics, and structured jackets layered over flowing gowns. This fusion of styles allows her designs to feel modern and global while still rooted in Indian heritage.
Vibrant Colors
Her palette is bold and unapologetic—hot pinks, bright yellows, electric blues, and striking contrasts dominate her collections. She often experiments with clashing colors, creating a visual energy that is as daring as it is stylish.
Fashion Philosophy
Masaba’s philosophy revolves around “democratic fashion.” She believes that style shouldn’t be uncomfortable or restrictive. Her goal is to create clothes that real women can live, work, and party in without feeling weighed down by heavy fabrics or complex drapes.
She focuses on versatility. A Masaba jacket can be paired with a saree for a wedding or with jeans for a brunch. This mix-and-match approach appeals to the practical, modern consumer who values longevity and utility in her wardrobe.
Achievements
Her journey has been marked by significant milestones that validate her impact on the industry. She was the youngest creative director for Satya Paul, a prestigious position she held early in her career.
- Forbes 30 Under 30: Featured in the 2017 list, recognizing her as a leading young entrepreneur.
- PETA India Award: Received the Compassionate Designer Award for her cruelty-free fashion approach.
- Retail Expansion: Successfully scaled her brand with multiple flagship stores across major Indian cities.
- Vogue India Fashion Fund: Finalist and recognized for her contribution to contemporary Indian fashion.
Media and Influence
Masaba commands a massive media presence. Unlike many designers who remain behind the scenes, she is very much the face of her brand, actively shaping its voice and public image. Her candid interviews with publications like Vogue India, Harper’s Bazaar, Elle, and GQ give audiences an unfiltered look into her creative process, personal challenges, and fashion philosophy.
Masaba also frequently appears on fashion panels, podcasts, and industry events, where she speaks on topics such as modern entrepreneurship, sustainable fashion, and body positivity. Her ability to articulate the challenges and opportunities of the fashion industry, combined with her fearless approach to self-expression, has established her as a thought leader, making her influence extend far beyond clothing into culture and lifestyle.
Her Personal Brand: Real, Relatable & Fearless
Masaba has built a personal brand rooted in authenticity. She openly shares her heritage, her struggles with acne and body image, and her fitness journey — allowing her audience to see the real woman behind the fame. This honesty has created a deep emotional connection with her community.
Cosmetics: LoveChild by Masaba
Masaba’s beauty brand LoveChild is an extension of her belief in inclusivity and self-expression. With high-performance makeup made for every skin tone, the brand offers long-stay lipsticks, hybrid skincare-infused formulas, and everyday beauty essentials. LoveChild celebrates diversity and empowers women to feel confident in their natural skin.
Body Positivity & Wellness
She champions self-love and inclusivity, designing for all body types and encouraging women to embrace their bodies without apology. As a wellness advocate, she also promotes a balanced lifestyle by sharing fitness insights, routines, and health journeys with her followers.
Unapologetic Style
Her personal fashion choices — bold, comfortable, and distinctive — mirror her design philosophy and continue to inspire a generation that values individuality over conformity.
Amrapali Jewellery
Masaba has also collaborated with the iconic Amrapali—a heritage jewellery house renowned for exceptional craftsmanship and timeless Indian artistry. The collection features handcrafted pieces inspired by royal heirlooms yet designed for the modern woman. Expect striking statement jewellery that complements both festive and contemporary wardrobes.
Why She Stands Out
In an industry often dominated by bridal couture and heavy embellishments, Masaba stands out by daring to be different. She proved that cotton and crepe could be just as luxurious as silk and velvet if the design is strong enough.
Her pricing strategy also sets her apart. By positioning herself as an affordable luxury brand, she tapped into a massive market of young professionals who wanted designer wear without the exorbitant price tag.
Why Celebrities Love Masaba
Celebrities flock to Masaba because her clothes are statement-makers that don’t compromise on comfort. For a star constantly under the paparazzi’s gaze, looking chic while feeling at ease is the ultimate luxury. Her outfits photograph exceptionally well, thanks to the striking prints and colors.
- Red Carpet Ready: Her fusion sarees offer a modern twist on traditional red carpet looks.
- Airport Looks: Her co-ord sets and maxi dresses are favorites for travel style.
Celebrities Spotted in Masaba
Masaba has become a go-to name for India’s most celebrated fashion icons. Her signature blend of comfort, bold expression, and cultural storytelling has made her a red-carpet and off-duty favourite across Bollywood and beyond.
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Sonam Kapoor Ahuja — a long-time supporter of Masaba, often spotted in her statement sarees and experimental prints.
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Kareena Kapoor Khan — embraces Masaba’s breezy tunics, festive co-ord sets, and elevated everyday wear.
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Alia Bhatt — gravitates toward Masaba’s youthful, vibrant dresses and playful silhouettes.
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Shraddha Kapoor — frequently chooses Masaba’s minimalist power separates and chic contemporary outfits.
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Tamannaah Bhatia — known for wearing Masaba’s bold fusion lehengas and pre-draped sarees for high-impact occasions.
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Priyanka Chopra Jonas — has been spotted in her modern fusion sets that balance global glamour with Indian identity.
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Karan Johar — one of the earliest celebrity patrons of the brand, championing Masaba’s menswear with sharp prints and standout jackets.
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Neena Gupta — Masaba’s biggest muse, effortlessly representing the brand’s timeless elegance and ageless fashion power.
What Inspires Her Art
Masaba finds inspiration in the mundane. She has a unique talent for looking at everyday objects—a fan, a palm tree, a crushed can—and reimagining them as high-fashion prints. Her Caribbean roots also play a subtle role, influencing her love for tropical aesthetics and relaxed vibes.
She is also deeply inspired by the women around her. The “Masaba woman” is someone who juggles multiple roles, and the designer draws from this energy to create clothes that are practical yet powerful.
Masaba Outfits You Can Buy at Aza
Aza Fashions curates a fantastic selection of House of Masaba, bringing her runway hits directly to your wardrobe. Whether you are looking for a festive outfit or a chic brunch look, the collection has something for everyone.
Masaba Sarees — Known for their vibrant motifs, pre-stitched ease, and fuss-free drapes, Masaba sarees are ideal for cocktail nights, poojas, sangeet evenings, and even travel-friendly celebrations.
Masaba Lehengas — Lightweight yet impactful, her lehengas blend modern prints with ethnic cuts, making them perfect for intimate weddings, destination functions, and bridesmaids.
Masaba Kurta Sets for Women — Stylish co-ordinated kurta sets designed with bold colours, relaxed fits, and statement detailing — great for festive days, haldi ceremonies, or casual chic events.
Masaba Kurta Sets for Men — A blend of classic tailoring and signature Masaba prints, her menswear range features standout kurtas and fusion sets ideal for groomsmen, mehendi looks, and holiday dressing.
The post Know Your Designer: Episode 10-Masaba appeared first on Aza Editorials.