Why Jaipur Prints Are Different: The Craft Behind Rain & Rainbow’s Fabric Choices

Every time a customer says their Rain & Rainbow kurta looks better in person than in the photo, we are not surprised. We know exactly why it happens. We are a Jaipur brand. Our prints come from the same streets and artisan families that have made this city India’s fabric capital for over five centuries.… Continue reading Why Jaipur Prints Are Different: The Craft Behind Rain & Rainbow’s Fabric Choices

Published
Categorized as Fashion

Pinterest Reveals How Indian Weddings Are Becoming More Personal, Visual & Experience-Driven

Destination Weddings & Pre-Wedding Shoots Are Driving Inspiration Indian couples are increasingly planning weddings around destinations, aesthetics and photography concepts. Key Pinterest trends: “Udaipur photoshoots” searches increased by 960% “Beach pre-wedding” searches rose by 835% “Udaipur photo ideas” grew by 690% Couples are now planning: Coordinated outfits for destinations Colour palettes for photoshoots Mood boards… Continue reading Pinterest Reveals How Indian Weddings Are Becoming More Personal, Visual & Experience-Driven

Cotton Kurta Sets for Summer 2026: Your Go-To Style Guide

Cotton kurta sets are the best outfit choice for Indian summers – breathable, stylish, and versatile enough for the office, a festive brunch, or a weekend outing. For summer 2026, straight fit kurta sets and A-line kurta sets in pastels, block prints, and light embroidery are leading the trends. At Asrumo, every set comes with… Continue reading Cotton Kurta Sets for Summer 2026: Your Go-To Style Guide

Published
Categorized as Fashion

Mothers Day Spl: Skincare Essentials for Modern Moms

Motherhood often puts self-care on the back burner, but the modern vanity is evolving—becoming a space that balances efficacy, indulgence, and mindful wellness. From dermatologist-backed solutions to clean beauty innovations, today’s skincare brands are designed to support real concerns while fitting seamlessly into busy routines. Here’s a curated list of must-have brands every mother should… Continue reading Mothers Day Spl: Skincare Essentials for Modern Moms

Art of Giving, Reimagined: Mother’s Day Gifts That Speak in Sentiment and Style

Mother’s Day gifting, at its finest, transcends the predictable—it becomes an exercise in thoughtfulness, intimacy, and quiet luxury. This season, the narrative shifts from fleeting gestures to pieces and experiences that honour her enduring presence. From symbolic talismans and artisanal footwear to wellness-driven essentials and indulgent home accents, each selection is imbued with intention. These… Continue reading Art of Giving, Reimagined: Mother’s Day Gifts That Speak in Sentiment and Style

Exit mobile version