Every time a customer says their Rain & Rainbow kurta looks better in person than in the photo, we are not surprised. We know exactly why it happens.
We are a Jaipur brand. Our prints come from the same streets and artisan families that have made this city India’s fabric capital for over five centuries. Every printed kurti for women, every ethnic kurta, every traditional ethnic dress in our collection carries that story.
Indian Prints Are Having a Global Moment
The world has been watching Indian prints for a while now. International designers are incorporating block prints, bandhani, ajrakh, and Mughal-rooted paisley into their collections. Sabyasachi’s block-printed pieces have been worn by Rihanna and Anne Hathaway. Anamika Khanna is the only Indian designer to have shown at Paris Fashion Week.
What is at the heart of this global interest? The same print traditions that Jaipur has been carrying for centuries. That is where we are from. That is what every piece we make carries.
Jaipur is the Heart of the Indian Prints. Here’s Why!
Jaipur has two block printing traditions that the Indian government officially recognises as crafts that can only come from here. Both use hand-carved wooden blocks pressed onto cotton by hand. Both produce prints that factory machines simply cannot replicate.
- Sanganeri printing from Sanganer village, south of Jaipur. Fine florals, delicate paisleys, light backgrounds, fresh colour palette. GI-tagged since 2009.
- Bagru printing from Bagru village, 35 km from Jaipur. Bold geometric motifs, deep indigo, rust and ochre tones. Uses a mud-resist technique called dabu to create colour depth no machine can match. GI-tagged since 2011.
Rain & Rainbow works directly with the printing families of Jaipur. We do not source from a catalogue. The prints are developed here, from this craft vocabulary, because this is where we are from.
Every ethnic kurta for women in our collection carries that story. Browse ourKurtas and Kurtis to see what five centuries of print craft looks like on cotton.
The Sanganeri Print: Floral, Light, and Made for Cotton
Delicate, precise florals pressed onto white or soft-toned cotton, one wooden block impression at a time. The motifs are small: lotus flowers, vines, paisleys. The palette runs bright and fresh.
What Makes It Special
Because each block is pressed by hand, the repeat has a very slight natural variation from one impression to the next. That small imperfection is the mark of the craft. It is what makes the print feel alive rather than flat, and it is something digital printing at any price cannot replicate.
Our floral printed kurti range lives in this tradition. See it acrossKurtis and Kurta Sets.
The Bagru Print: Bold, Earthy, and Impossible to Copy
Deep indigo, warm rust, rich ochre. Large geometric and ethnic motifs with a colour depth that comes from the dabu technique: artisans apply a clay-and-gum paste before dyeing that blocks the dye from certain areas, creating pattern through resistance.
Why It Ages So Well
Bagru colours settle and deepen with washing. An ethnic cotton kurta or printed a line kurta in a Bagru palette often looks better after a few washes than when it arrived. That is the dye tradition at work, and it lives in Jaipur.
See it across our Kurtas andA-Line Kurtas
The Jaipuri Prints You Will Find at Rain & Rainbow
Every print family in the collection draws from Jaipur’s craft tradition:
- Floral prints — over 300 pieces, Sanganeri-rooted, designed for cotton. Our everyday printed kurti for women range.
- Ethnic motif prints — over 200 pieces, Bagru-rooted, bold and occasion-ready. The print family behind most of our traditional ethnic dress styles.
- Bandhani-inspired prints — created by tying portions of fabric before dyeing so tied areas resist the colour. One of India’s oldest print traditions, now trending on international runways.
- Paisley prints — rooted in the Persian, Mughal, and Rajasthani design heritage of Jaipur. Rich without being heavy.
- Thread work and gotta over printed bases — Jaipur-printed cotton with hand-applied gotta borders or thread work. The bridge between daily wear and festive dressing.
- Abstract and contemporary — the same Jaipur craft vocabulary in a quieter, more modern direction.
Check New Arrivals for the freshest prints, and Ethnic Dresses for the full ethnic print dress range.
Why Our Prints at Rain and Rainbow Wear Differently!
Jaipur print traditions were built for cotton. That matters in three practical ways:
- The print is proportioned for the garment. A printed a line kurta in a Jaipur print will have the motif sitting correctly within the flare. An ethnic print dress with a Jaipur border will have that border land where it should.
- The colour holds. Ethnic cotton kurtas with Jaipur prints wash better and wear longer. The print does not look dull after a few wears.
- The fabric looks the same in real life as online. Ethnic dresses for women in Jaipur prints have a colour depth that photographs honestly. That is rarer than it should be in online ethnic wear.
That is what a Jaipur brand delivers. Not just a nice print. A print that was made to be worn.
Shop Jaipur-Printed Ethnic Wear at Rain & Rainbow
Every piece at Rain & Rainbow comes from Jaipur. Whether you want a simple floral printed kurti for the week, a bold ethnic kurta for women for a small occasion, or a traditional ethnic dress that looks as rich in person as it does online, you will find it here.
Browse Kurtas, Kurtis, Kurta Sets, and Ethnic Dresses. Free shipping across India. Easy exchange and return. Place your online order for ethnic wear for women at Rain and Rainbow now.
Frequently Asked Questions
What makes a Jaipur print different from other printed fabric?
Jaipur prints come from Sanganeri and Bagru traditions that use hand-carved wooden blocks and centuries-old dye knowledge. The colour depth and natural variation in the repeat are things factory printing cannot match.
What is bandhani and why is it trending?
Bandhani, or bandhej, creates pattern by tying portions of fabric before dyeing so tied areas resist the colour. It is one of India’s oldest print traditions and is now being incorporated by international designers because of the layered depth it produces.
What is the difference between Sanganeri and Bagru prints?
Sanganeri is lighter and more floral, on a white or soft base. Bagru is bolder and earthier, with geometric motifs in indigo, rust, and ochre. Both are hand block printed on cotton near Jaipur.
Are all Rain & Rainbow prints from Jaipur?
Yes. Rain & Rainbow is a Jaipur brand and every print in the collection comes from Jaipur printing traditions.
How should I wash a Jaipur-printed cotton kurta?
Cold water, inside out, mild detergent. Dry in shade. Jaipur dye traditions hold well through regular washing with basic care.