Aza - Saree Magic

20Sep

By mitragoyaniNo Comments

Anita dongre, Aza, Aza Fashions, Bollywood, Fashion and Style

#Celebrating20YearsOfAza – 20 Iconic Looks That Defined an Era

When fashion meets passion, magic happens. Aza, which translates as “desire” in Sanskrit, has been defining Indian luxury fashion for 20 years - transforming everyday events and red-carpet moments into statements of self-expression. From small Mehndi ceremonies to grand weddings, Aza has always offered the most coveted designer collections. Each outfit tells its own story. Founded in 2005 by Dr. Alka Nishar. Aza was envisioned as a space that offered access to the best of Indian fashion. Today, it collaborates with 1500+ Indian designers, including big names like Sabyasachi, Tarun Tahiliani, Gopi Vaid, Anita Dongre, and Anushree Reddy. Aza isn't just a shopping destination; it's a fashion landmark. Let's revisit 20 celebrity outfits that have defined an era of style. Each looks ref...

19Sep

By mitragoyaniNo Comments

Amit Aggarwal, Aza, Aza Fashions, Designer, Fashion and Style

Know Your Designer Episode 1: Amit Aggarwal

Welcome to "Know Your Designer," a blog series where we explore remarkable Indian fashion designers. For our pilot episode, we turn the spotlight on a designer who has redefined contemporary Indian couture: Amit Aggarwal. With a signature blend of architectural precision, unconventional materials, and a profound respect for heritage, he has carved a niche that is both modern and deeply rooted in tradition. The Journey to the World of Fashion Amit Aggarwal's journey into the world of fashion began with a keen interest in structure and an innate understanding of materials, honed during his studies at the National Institute of Fashion Technology (NIFT). After graduating, he quickly made a name for himself with his eponymous label, launched in 2012. However, his unique vision...

Traditional vs. Contemporary Indian Bridal Wear: What Should You Choose?

15Sep

By No Comments

Fashion and Style, Aza, Aza Fashions, Bridal trends, Wedding

Traditional vs. Contemporary Indian Bridal Wear: What Should You Choose?

Indian weddings are renowned for their elaborate celebrations, rituals, and, perhaps most strikingly, their breathtaking attire. For many brides, the journey to finding the perfect wedding outfit is a deeply personal one, navigating the rich tapestry of tradition alongside the allure of modern trends. This article explores the contrast between traditional and contemporary Indian bridal wear, helping you understand the differences and choose the attire that perfectly reflects your vision for your special day. The Evolving Canvas of Indian Bridal Fashion Indian weddings are not just single-day events; they are often multi-day affairs, each with its own set of rituals and celebrations—from the Mehndi and Haldi ceremonies to the Sangeet, the main wedding ceremony, and the grand rec...

<div>Navratri 2025 in New Jersey: Gujrati Garba, Dandiya Raas & Festive Trends</div>

13Sep

By mitragoyaniNo Comments

Aza, Aza Fashions, embroidered blouses, Fashion and Style, Fashion Trends

Navratri 2025 in New Jersey: Gujrati Garba, Dandiya Raas & Festive Trends

Get ready for nights bursting with color, music, and energy. Navratri 2025 in New Jersey isn't just another event - it's a celebration of culture, community, and fashion. Picture yourself twirling around in bright Chaniya cholis and lehenga sets or showing up in vibrant kurtas and Nehru jackets, as the rhythmic beat of the dhol keeps everyone moving. Whether it's your first time or you're a Garba enthusiast, the Navratri Celebration in New Jersey is an experience you won't forget. Now's the time to embrace the tradition, see your friends and family, and jump into the fun of Garba nights in New Jersey. From bright Navratri outfits and tasty street food to upbeat music and dance circles, every little thing adds to the magic! What Makes Garba and Dandiya Raas So Special Garba and Dandiya a...

Traditional and Trendy Navratri Outfits for 2025: California Edition

13Sep

By mitragoyaniNo Comments

Aza, Aza Fashions, Fashion and Style, Lehenga Choli, Style Files

Traditional and Trendy Navratri Outfits for 2025: California Edition

Navratri in California is a lively and festive affair, a beautiful fusion of deep-rooted Indian traditions and the modern, cosmopolitan flair of the Golden State. While the heart of the celebration remains the energetic Garba and Dandiya Raas, the fashion scene is equally vibrant. Traditional chaniya cholis are still a staple, but they now often feature lighter, more comfortable fabrics. Trends like cape-style dupattas and jacket lehengas are also popular. As you prepare to twirl the night away, here’s your guide to outfits that will make you shine this Navratri. Navratri in California: The Golden State Garba The Bay Area, with its high concentration of tech professionals and a thriving South Asian population, is a hub for Navratri festivities. San Jose and surrounding cities lik...