How India is Falling Back in Love with Its Own Fashion
There is a particular kind of power that lives in a handwoven cotton saree, in the clinking of oxidised silver at a woman's wrist, in the precise print of a block-stamped dupatta drying under the Rajasthani sun. For decades, India quietly set this power aside — reaching, instead, for fast fashion, Western silhouettes, and trends born on European runways. But something is shifting. Something old is returning. And it is arriving not apologetically, in the manner of nostalgia — but boldly, like a homecoming.
India is rediscovering its own fashion. Not in museums. Not in grandmother's trunks. But on Instagram reels, at film premieres, in celebrity wedding choices, at startup offices, and at Sunday farmers' markets. The country's most stylish people are, increasingly, its most rooted ones....