Sunday, April 19

Author: mitragoyani

Fashion

7 Instagram-Viral Ethnic Co-ord Sets for the 2026 Summer Season

Co-ord sets are everywhere right now. From brand shoots to influencer reels, from casual “get ready with me” videos to festive styling content, they are showing up in almost every scroll. You will see models wearing them in campaign shoots, creators styling them for brunch, travel, and even small festive events, while fashion influencers keep promoting them as the easiest outfit upgrade.  The reason is simple. A co-ord set removes the effort of styling while still looking complete, polished, and current. You do not have to think about pairing, layering, or balancing the outfit because the set already does that for you. At the same time, newer co-ord styles are now being designed in breathable fabrics, easy silhouettes, and fresh prints, which makes them much more wearable in real life.  At...
contemporary jewellery set, Fashion and Style, How To, Jewellery

Pearls Just Got a Summer Makeover—Here’s How to Wear Them This Season

2026 is all about people going all out on vintage revival, and guess what? Pearls have been officially declared as the go-to accessory and embellishment of the year. No longer boxed away by your grandmother or passed down as heirloom jewellery, pearls are now a summer essential. They are as lightweight as they are luminous and a perfect addition for beach weddings, formal gatherings, and festive evenings. What made fashion enthusiasts, celebrities, and modern women fall head over heels for this vintage glam accessory and befriend them for the hot and humid days ahead has definitely got a lot to do with its ability to accessorise your summer dressing without weighing you down.  Here’s how pearls are being reimagined this season—and how you can style them in fresh, contemporary ways. T...
Anarkali Set, Anarkali sets, Anarkali styles, Celebrity styles, Fashion and Style

This Is Your Sign to Finally Invest in a Good Kurta Set for Summers (Sonam Bajwa Said So)

There's a certain effortlessness to the way Sonam Bajwa wears a kurta. Not the stiff, occasion-only kind, but the sort that makes you believe she just floated in from a garden, golden-hour light and all. The Punjabi superstar has, quietly and consistently, become one of the most reliable style references for anyone who loves Indian wear done right. Her summer wardrobe is a masterclass: rich embroidery that never feels heavy, silhouettes that breathe, and a colour palette that feels borrowed from sunsets and marigold fields. This summer, we went deep into her Instagram and pulled out the looks that made us stop mid-scroll – and found you something just as stunning to shop.  Florals? For Summer? Groundbreaking — When It's Sonam.  This look had every Indian fashion lover doing a double...
ajrakh, Alia Bhatt in Sabyasachi, alia bhatt saree, Fashion and Style, What's New

How India is Falling Back in Love with Its Own Fashion  

There is a particular kind of power that lives in a handwoven cotton saree, in the clinking of oxidised silver at a woman's wrist, in the precise print of a block-stamped dupatta drying under the Rajasthani sun. For decades, India quietly set this power aside — reaching, instead, for fast fashion, Western silhouettes, and trends born on European runways. But something is shifting. Something old is returning. And it is arriving not apologetically, in the manner of nostalgia — but boldly, like a homecoming.   India is rediscovering its own fashion. Not in museums. Not in grandmother's trunks. But on Instagram reels, at film premieres, in celebrity wedding choices, at startup offices, and at Sunday farmers' markets. The country's most stylish people are, increasingly, its most rooted ones....
Aza Fashions, Aza Fashions store, Aza Stores, Fashion and Style, Featured designers

The Iconic Manish Malhotra Is Now Available at Aza Stores, Need We Say More? 

Every name on an Aza hanger has been chosen with purpose. We are deliberate about who we bring in, because our customers are deliberate about how they dress. When we decided to introduce Manish Malhotra's prêt collection, it was a response to something. A gap we noticed, a wish we heard, a moment our customers deserved to be dressed better for it wasn't a business decision it was an inevitability. Our customers have long deserved a front-row seat to his world, and Aza is simply making sure they finally have one.   The Real Reason We Chose Manish Malhotra   Manish Malhotra needs no special introduction. Honestly, if Indian fashion had a gold standard, it would have his name on the label. For over three decades, his name stood as a beacon of glamour, Bollywood magic, and the kind o...
chanderi kurta, chanderi kurta set, Chanderi Sarees, cotton kurta collection for women, Fashion and Style

Summer-Ready Cotton, Chanderi & Organza Styles by Samyukta Singhania  

The only thing that should be doing the maximum heavy lifting during the summer is your wardrobe. Yes, you heard that right, when the mercury soars and the air turns thick, summer dressing is no longer a mere style exercise but a full-blown survival strategy. And needless to say, the hero fabrics of the watermelon and mango seasons have always been cotton, chanderi, and organza. Despite their vastly different textures, they all share a common gift. They make the heat feel poetic and romantic.  What more? They transition from busy errands day to festive celebrations in no time. Whether you're dressing for work, casual outings, travel, or summer festivities, these three fabrics offer comfort without compromising on style. Presenting you must-have summer outfits from Samyukta Singhania to ...
Aza, Aza Cover Story, Aza Fashions, azeera, Fashion and Style

Krithi Shetty’s Latest Aza Cover Is Soft, Strong, and Seriously Addictive 

Krithi Shetty makes a quiet but compelling case for vulnerability as strength. In her latest cover story for Aza, the young star leans into emotion in an industry that often rewards detachment.  From her viral, feel-good online moments to navigating fame at just 22, she carries a softness that never feels fragile, only self-assured. There’s a camera-ready sheen but beneath it sits a grounded, resilient core.  Having started at 15, Krithi spent most of her formative years in the spotlight. Today, that translates into a presence that feels both instinctive and intentional. As she reflects on her journey from relentless auditions to Uppena, her style mirrors that same evolution: fluid, expressive, and quietly confident.  Dressed in a lineup of standout designers, she moves seamlessly between ...
Fashion

Festive Ethnic Dresses: Shop the Perfect Look for Weddings and Celebrations

Wedding and festive shopping sounds exciting until you actually start choosing the outfit. Some styles look beautiful but feel too heavy after an hour. Some feel comfortable but not festive enough for a proper celebration. That is exactly why finding the right festive look matters. The best answer is simple. Go for outfits that feel graceful, easy to wear, and celebration-ready without becoming difficult to carry.  If you want to Shop the Perfect Look for Weddings and Celebrations, festive kurta-led looks, softer occasion sets, and elegant ethnic dresses for women usually give the best balance of style and comfort. At Rain & Rainbow, we design festive styles with this exact idea in mind, so getting dressed for weddings, family functions, and celebrations feels much easier. The 7 Best F...
Fashion

From Desk to Dinner: Shop Kurtas & Kurtis That Transition Seamlessly

A lot of outfits work for the first half of the day but not the second. A kurta may feel right for office hours, then look too plain for dinner. Or it may look stylish enough for after-work plans, but feel too much for a regular workday. That is exactly why so many women look for pieces that can move from desk to dinner without needing a full change.  The easiest answer to “From Desk to Dinner: Effortless Outfit Ideas for Busy Women” is simple. Choose breathable cotton kurtas and kurti sets that feel polished in the daytime and easy to dress up later with small styling changes.  At Rain & Rainbow, we design exactly this kind of wardrobe. Our cotton-first kurtas, sets, and printed styles are made for real schedules, real comfort, and easy repeat wear. What Kind Of Kurtas And Kurtis Work...
Anarkali Set, Aza, Aza Fashions, Baise Gaba, Fashion and Style

Know Your Designer – Ep 41: Baise Gaba 

The Indian occasionwear market is experiencing a quiet revolution. Heavy, restrictive couture is making way for breathable, effortless elegance. Women want to celebrate, dance, and move freely without feeling weighed down by their garments. Enter Baise Gaba. This label captures the exact mood of the modern festive dresser.  This post serves as your curated introduction to a contemporary Indian label worth knowing. You will learn about the brand's origins, dissect its defining design philosophy, and understand exactly where it fits in the current retail landscape.  About the Brand and Founders  Baise Gaba is the creative vision of sister duo Reena and Ruchi. They built the label as a deeply personal homage to their roots in Rajasthan. The state's rich history of textile arts directly inform...