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From Temple Walls to Couture Runways: The Unstoppable Rise of Pichwai Art in Indian Fashion
Long before it graced bridal lehengas and runway sarees, Pichwai art served a sacred purpose. Originating nearly 400 years ago in Nathdwara, Rajasthan, these elaborate cloth paintings were created as backdrops for the idol of Shrinathji — a form of Lord Krishna — inside the revered Haveli temple. The word itself tells the story: 'pichh' means 'behind' and 'wai' means 'hanging'.
Each Pichwai was painted by artists of the Jangad and Gauda castes using natural pigments derived from lapis lazuli, indigo, copper acetate, and mercury sulphide, applied with brushes made of goat and squirrel hair. Themes ranged from Krishna's Rasleela and the Gopashtami to the iconic Giriraja – Krishna lifting the Govardhan mountain – and the Morbuti, depicting twelve peacocks in a mesmerising dance.
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